MailerLite vs Mailchimp – which platform is right for you?

We’ll be guiding you through the main features both platforms have to offer so you can make an informative decision based on your business, marketing needs, and budget.

For more than 10 years we’ve been helping clients with MailerLite and Mailchimp, whether it’s for account setup, campaign management, or custom email templates.

This comparison review is based entirely on our experience with the two platforms.

Who’s MailerLite for?

MailerLite is best suited for small to medium-sized businesses or solopreneurs. The platform’s simplicity and intuitive interface allow users with just a few steps to set up their accounts and start sending emails.

If you’re just starting out your journey with email marketing MailerLite would be a good first choice. It has almost the same functionalities and features as Mailchimp but it comes at a lower price and a simple, more intuitive user experience.

Who’s Mailchimp for?

Although Mailchimp is well-known for empowering small businesses, over the last few years they have evolved from just an email marketing platform to an all-in-one solution, providing CRM, postcards, SMS marketing, and even AI-powered generated content such as headings, subject lines, paragraphs, and more.

Is Mailchimp for you? Our answer is – if you need a deeper look at your subscribers and do more than simple emails, landing pages, and forms – Mailchimp could be your platform of choice.

And last but not least, Mailchimp comes at a slightly higher price point, considering all the tools they now have to offer you.

Evaluating Easy of Use: MailerLite vs Mailchimp

When evaluating email marketing platforms, the ease of use can significantly impact your workflow and efficiency. Both MailerLite and Mailchimp prioritize user-friendly interfaces, but let’s take a closer look at how they differ in terms of usability.

MailerLite is known for its straightforward and user-intuitive interface. From the moment you sign up, the platform guides you through the setup process seamlessly. The dashboard is clean and well-organized, making navigation effortless even for individuals who are new to email marketing.

Mailchimp also places a strong emphasis on user-friendliness, however, their recent evolution to an all-in-one marketing solution comes with a lot of re-arrangement of almost everything.

They also use their own naming conventions for things like lists and subscribers (audiences and contacts in Mailchimp).

This may look daunting at first, but once you get a grasp of where things are, you would be up and running in no time.

In addition, If you’re on a paid plan you can opt-in for a personalized onboarding service and get a tour of their product.

Email Templates and Editor

MailerLite vs Mailchimp: Email Templates

The email templates play a pivotal role in email marketing, influencing reader engagement, click-through rates, and overall campaign success.

Both MailerLite and Mailchimp recognize this importance and offer a myriad of design options for users.

We’ll explore how each platform caters to the design needs of its users.

MailerLite offers a diverse range of professionally designed templates catering to various industries and campaign types, from newsletters to promotional offers.

With its drag-and-drop editor, users can easily tweak the provided templates or even create designs from scratch without needing any coding knowledge.

All templates are mobile-responsive, ensuring that emails look great on devices of all sizes.

In addition, MailerLite includes features like built-in photo editing and a rich stock photo library, allowing users to create visually appealing emails effortlessly.

Mailchimp boasts an expansive library of templates, suitable for a wide range of businesses and campaign goals. Their templates are segmented by purpose, making it easier for users to find the perfect fit.

The designs are configured to adjust effortlessly to diverse screen dimensions, ensuring consistent design presentation on both desktop and mobile devices.

Beyond templates, Mailchimp offers a suite of design tools, including branded content creation, integration with Canva for enhanced graphic design capabilities, and a built-in logo maker.

MailerLite vs Mailchimp: The Editors

MailerLite‘s drag-and-drop editor is renowned for its simplicity and user-friendliness.

Users, even those without prior design experience, can easily assemble and tweak templates by dragging elements like text blocks, images, and buttons into place.

The interface is intuitive, with real-time previews to help ensure the design looks as intended.

Custom HTML editor

For the more tech-savvy users, MailerLite also offers a rich custom HTML editor.

This feature allows users to import or craft their own custom-coded templates, giving them complete control over the design and functionality of their emails.

With this, businesses can maintain a unique brand presence, ensuring that their emails are tailored to their specific design guidelines.

One drawback is the lack of a visual editor for these custom templates. If you want to make any changes to the content, you would need to make them in the HTML code.

This is rather inconvenient most of the time as users are not trained in HTML coding and the specifics of the email structure in general.

MailerLite Email Editor

Mailchimp‘s editor is characterized by its depth and flexibility.

Like MailerLite, it offers a drag-and-drop feature, but with more advanced design options.

Elements can be adjusted in terms of size, alignment, and more.

Mailchimp also offers a style editor, which lets users define specific brand colors, fonts, and other design elements for consistent branding across campaigns.

For those looking for amazingly looking templates that follow closely their branding guidelines, Mailchimp offers a distinctive template language, allowing users to craft custom-coded templates that can be modified within their visual editor.

Mailchimp template language

Additionally, Mailchimp supports the use of its own template language, providing even more flexibility in terms of dynamic content and advanced design patterns.

In case, you need custom Mailchimp templates, but you’re neither a developer nor a designer, you can count on MailBakery to help you with that.

Mailchimp’s Email Editor

List Management

List management is not just about collecting email addresses but organizing, segmenting, and handling them in a way that maximizes engagement and minimizes unsubscribed.

MailerLite is doing it in a very simple and elegant way by having all subscribers in one big list.

However, you can add each of the subscribers to one or more groups of interests.

In combination with different segmentation options and filters, you target the right audience for your next campaign.

Subscribers in MailerLite

On the other side, first-time Mailchimp users might scratch their heads a little bit before they can figure out how to manage their lists.

Starting from their own philosophy on naming things around your lists are actually called “Audiences” and you’re limited to 1 Audience up until their premium plans.

The idea here is that you should have all of the contacts (yes, another different naming, this time for subscribers) in one master audience and organize it through segments or tags.

If you’re wondering what Tags are, in short, that’s like your internal way of putting labels on contacts. You can use these tags to create targeted campaigns in the same way as with segmentation.

Audience Dashboard in Mailchimp

Email Automations

The email automation in both MailerLite and Mailchimp is available even on the free plans but with limited trigger options and pre-built automation to choose from.

Advanced triggers multiple journey points and a custom flow builder is available on the paid plans.

MailerLite‘s simple and straightforward approach is clearly visible in the Email Automations functionality as well.

It’s very easy to create flows based on several touchpoints:

• When a subscriber joins a group
• When a subscriber completes a form
• When a subscriber clicks a link
• Updated field
• The anniversary of a date
• The exact match of a date

MailerLite vs Mailchimp – Email Automation Set up

One thing that is currently missing is more advanced e-commerce automation triggers.

With Mailchimp‘s Automations you can rely on more customer and e-commerce data to create complex customer journeys.

Some of them are:

• Welcome Automation
• Date-based Automation
• Abandoned Cart Automation
• First Purchase Automation
• Customer Re-engagement
• Order Notifications
• Product Follow-up Automation
• Product Retargeting Emails
• Best Customers Automation
• Personalized Product Recommendations

Mailchimp Automation Triggers

Sign-Up Forms

Both MailerLite and Mailchimp offer reliable tools to create sign-up forms, with MailerLite focusing on intuitive design and ease of use, while Mailchimp brings its extensive experience and analytical prowess. The choice between the two often boils down to personal preference and specific business needs.

MailerLite offers a user-friendly drag-and-drop editor for creating sign-up forms. Even beginners can quickly grasp the process.

A variety of customizable templates are available. Users can adjust colors, fields, and even embed videos.

Beyond sign-up forms, MailerLite offers the added bonus of designing landing pages, providing more flexibility in subscriber acquisition.

You can easily integrate pop-ups that can be set to appear based on user behavior.

Last but not least, forms can be embedded on websites, shared as links, or integrated with platforms like WordPress with ease.

Mailchimp, being one of the oldest players, has a well-established form builder with a robust set of features.

The design interface is fairly straightforward with a variety of form types, including pop-ups and floating bars.

Mailchimp offers multiple form templates, though customization can sometimes be less intuitive than newer platforms.

The platform boasts a broad range of integrations, allowing for sign-up forms to be placed in various online touchpoints.

A standout feature for Mailchimp is its analytical tools. Once your sign-up form is live, tracking its performance becomes seamless.

CRM

One key distinction, between Mailchimp and MailerLite is the presence of customer relationship management (CRM) in Mailchimps features.

Mailchimp provides a variety of marketing CRM solutions that enable you to gain insights establish connections, with and expand your audience.

With their platform, you can conveniently organize all your customer data and analytics thereby enhancing your audience management capabilities.

• To get started you can use Mailchimp to bring in contact details and build your audience.
• You can save customer contact information categorize it with tags and segments and apply filters as needed.
• By utilizing segmentation techniques you can gain insights, into how your audience behaves allowing you to personalize your engagement and marketing strategies accordingly.
• With Mailchimp’s targeting and customization features your company can take personalization to the level by creating tailored experiences and content, for each individual customer.
• Identify your customers and send them targeted emails at the most impactful moments.

SMS Marketing

More and more email service providers are adopting SMS marketing services.

Let’s see how our two competitors are doing it.

With MailerLite you have to use a 3rd party integration such as the SMSGlobal via Zapier.

However, you’re limited to sending only SMS messages.

From the screenshot below you can see the available triggers and actions available.

Their competitor, Mailchimp, earlier in August launched an SMS marketing service as part of their offerings.

Pricing starts at $20 for 1,000 messages and goes up to $2,500 for 450,000 messages.

The service is currently available in the US only and there’s an approval process before you can start sending texts.

The biggest difference is that Mailchimp also provides rich media text messages also known as MMS.

So you can attach an image or a GIF to your texts.

On top of that, there are a lot more trigger options to choose from such as when an order is shipped, delivered, or being welcomed on joining a newsletter subscription, for example.

Source: Mailchimp

Reporting And Analytics

MailerLite has a straightforward reporting dashboard with standard data for email campaign activity, subscriber interaction, devices, popular links, click maps, and openings by geography.

Mailchimp, on the other hand, provides much more detailed data, particularly with its Standard plan and higher. This includes conversion statistics that may be used to compute ROI, as well as intelligent suggestions for send-time optimization.

Email Design Testing

Testing your email campaigns before sending them to your contacts is essential to your email marketing success.

There’s nothing more frustrating than seeing a typo or a completely broken email after you hit the send button.

There are a few types of tests you can do:

• Check the email in the platform preview tool. It shows your email on desktop and mobile. Keep in mind that this is not an accurate representation of how the email looks on a real device.
• Send a test email to anyone. Useful to get a sense of how the email looks like in your own inbox or your colleagues (or even sending it to 3rd party apps for additional testing).
• Checking the emails of various email clients and platforms (desktop, web, and mobile).

With MailerLite you can only preview the email on desktop and mobile. You can share the preview with anyone via a unique share link.

In addition, you can send a test email, but these are all the proofing options you have.

If you want to ensure your email looks good on all major email clients you may services like Litmus, Email on Acid, or Mail Tester

Mailchimp goes a few steps further and provides you with some extra tools to ensure your email is looking neat.

• Inbox Preview – Check your email on 60+ email clients
• Preview with populated variables – See how your emails look when the variables such as the first name are populated
• Send test emails (same as MailerLite)
• Link Checker – Check every link you placed on the email

Deliverability

The deliverability of your emails is a mission-critical rate that you need to be aware of when choosing your next email service provider.

Luckily, both MailerLite and Mailchimp have top-of-the-rate deliverability percentages.

Although Mailchimp is reported to have a delivery rate of 91%, some of the emails are actually landing in Gmail’s Promotions tab which could lead to lower open and click rates simply because people are not checking so frequently that tab.

On the other hand, MailerLite is delivering their emails 95% of the time into the inbox.

Integrations And Extras

In today’s world, it’s essential that all your marketing tools can exchange data so you can create more personalized experiences with your customers.

Whether it’s your e-commerce store on Shopify, BigCommerce, WooCommerce or other, just name it – they have an integration with it.

And if you have a custom-built website, you can rely on their API connections.

Here are the full list of integrations available for both platforms:

• MailerLite integrations
• Mailchimp integrations

Customer Support

Both MailerLite and Mailchimp provide 24/7 email & chat support. On their free plans, it’s limited to the first 30 days.

MailerLite’s Free plan includes both email & chat, while Mailchimp’s only email.

MailerLite’s Growing Buiness plan however is limited to email only. If you want chat support, you’d need to upgrade to Advanced.

On Mailchimp’s side, both Essentials and Standard plans include chat and email.

For their Premium plan, there’s also priority support and even phone calls during their business hours.

Experts & Consultants

Both MailerLite and Mailchimp have a community of vetted consultants and experts in different fields of each platform.

Whether you need someone to manage your whole account or have a smaller job such as creating a tailor-made template, you can hire them to help you out.

You can check out both platforms’ directories of experts from the links below:

• MailerLite’s Experts Directory
• Mailchimp’s Experts Directory

Pricing and Plan options

With the recent price increase in Mailchimp’s plans, MailerLite is trying to grab as many as possible Mailchimp users who are considering migration to another platform.

You’ll notice from the screenshots below how similar their plans are.

Of course, they do have distinguishable features which are mostly available on their premium plans.

MailerLite:

• Free Plan: Ideal for beginners or small businesses with up to 1,000 subscribers and up to 12,000 email sends per month. It offers core features, including automation, 1 website, and up to 10 landing pages. This plan includes only 1 user access.
• Growing Businesses: Starting at $10 per month for 500 subscribers and unlimited monthly emails, you get 3 users and access to unlimited email templates, unlimited Websites and Blogs, selling digital products, and more. The price scales as your subscriber list grows.
• Advanced: For $20 per month on the 500 subscribers tier, you get everything from the Growing Business plan plus Promotional Popups, Custom HTML editor, Facebook Audiences, and even 15% discount on a Google Workspace plan.

There’s also a 10% discount if you pay upfront for a year.

Mailchimp:

It offers a tiered pricing model based on the number of subscribers you have. The prices start for 500 contacts and offer a 30-day free trial on the paid plans.

• Free Plan: Suitable for businesses with up to 1000 monthly emails. Limited features, basic templates, 1 user seat, 30 days of Email & Chat support, and Mailchimp branding are included.
• Essentials Plan: Starting at $13 per month and 5000 monthly emails, this plan includes 3 user seats and 3 Audiences (Lists), A/B testing, Basic Automated Customer Journeys, and 1 personalized consultation to get you started with all available features.
• Standard Plan: Priced from $20 per month for 6000 monthly emails,  it provides 5 user seats and advanced features like Send Time Optimization, Predictive Segmentation, Custom-Coded templates, Campaign Manager, and advanced  A/B Testing.
• Premium Plan: Geared towards large enterprises, pricing starts at $350 per month for 10,000 subscribers. It includes unlimited users, unlimited Audiences and up to 150,000 email sends. In addition, you get 4 Personalized On-Boarding Sessions and Phone Support.

Comparing the Pricing:

When comparing the pricing of MailerLite and Mailchimp, consider your budget and business needs. Mailchimp’s tiered approach offers a range of features at different price points, which can be advantageous if you require specific functionalities.

In contrast, MailerLite’s approach ensures affordability while granting access to all features across plans.

It’s essential to project how your costs might evolve as your subscriber list expands.

Also, factor in the value provided by features like automation, analytics, and customer support.

Extra: Unique Pricing Features or Discounts

Mailchimp offers a range of exclusive pricing features and discounts tailored to suit various business sizes and preferences:

• Flexible Pay As You Go: Mailchimp’s Pay As You Go option caters to businesses with irregular email-sending patterns. This lets you purchase email credits for campaigns without committing to a monthly plan.
• Nonprofit Savings: Nonprofits can benefit from a 15% discount on Mailchimp’s paid plans, making it a cost-efficient choice for organizations working with limited budget.s

While MailerLite maintains a straightforward pricing structure, it introduces its own array of distinct features and advantages:

• Risk-Free 14-Day Refund Policy: MailerLite instills confidence with a 14-day refund policy for new customers. This allows you to explore the platform’s capabilities, knowing that a refund is available if it doesn’t meet your expectations.
• Lucrative Affiliate Program: MailerLite’s affiliate program empowers you to earn commissions by referring new customers. This initiative can help offset your subscription costs or even generate additional income.
• Nonprofit Discount: During your account approval process you can opt-in for a 30% discount.

MailerLite vs Mailchimp At A Glance

	MailerLite	Mailchimp
Ease of Use	(5/5) Free plan for up to 1000 contacts and 12 email sends (monthly).	(4/5) Free includes up to 500 contacts, with 1,000 sends per month and a daily limit of 500.
Email Templates & Editor	(4/5)	(5/5)
Personalization	(4/5)	(5/5)
Email Types	(4/5)	(5/5)
Email Marketing Automation	(3/5)	(4/5)
Registration Forms / Opt-in & Opt-out- Process	(4/5)	(4/5)
Deliverability	(5/5)	(4/5)
Reports and Analysis	(3/5)	(5/5)
Languages	(4/5)	(4/5)
Spam and Design Testing	(3/5)	(4/5)
Bounce Management
Blocklist
Storage available for data and images	Unlimited	Unlimited
Authentication
Own Domain
Different levels of account access
Integrations
Landing Page Builder
Customer Support	(3/5)	(4/5)
Prices	Up to 1,000: $0/mo Up to 2,500: $25/mo Up to 5,000: $39/mo Up to 10,000: $73/mo Up to 20,000: $139/mo Up to 30,000: $189/mo Up to 40,000: $249/mo Up to 50,000: $289/mo	Up to 500: $0/mo Up to 2,500: $39.50/mo Up to 10,000: $100/mo Up to 20,000: $220/mo Up to 30,000: $295/mo Up to 40,000: $330/mo Up to 50,000: $350/mo
Overall rating	(4/5)	(5/5)
	MailerLite	Mailchimp
	Sign Up	Sign Up

MailerLite vs Mailchimp: Final Thoughts

In this MailerLite vs Mailchimp review we looked at the main features both competitors offer.

Although they have very similar offerings, we can distinguish a fine line between them and that would be our recommendation for you.

MailerLite is simpler and more intuitive. Best for small businesses and solopreneurs. Their prices are lower than Mailchimp.

Mailchimp, on the other hand, is like your Swiss army knife.

You get many tools to combat your marketing needs.

Small to medium businesses and fast-growing companies can benefit greatly from choosing Mailchimp.

We’d love to hear about your experience with these fine email platforms.

Let us know in the comments below which one you would use or currently use and why.

MailBakery – your expert help in everything MailerLite and Mailchimp

Whether you’re just starting out or you’re a seasoned user, when you’re facing problem or just need help achieving your email marketing goals, you can count on our team at MailBakery.

With more than 10 years of experience in everything email, we know the ins and outs of both platforms.

Send us a quick message with your requirements and we’ll get back to you asap.

Countinue Reading:

The post Mailerlite vs Mailchimp: Which Platform is Right for You? appeared first on MailBakery.

If you’re involved in email marketing, you know there are many moving parts to keep track of.

From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider.

A successful email marketing campaign demands careful planning and a detail-orientated approach. It’s easy to overlook something and end up with an ineffective campaign.

To help make sure you don’t miss anything, check out our comprehensive email marketing checklist to guide you through the entire process.

1. Verify your email list before sending

Verifying and validating your email list is essential to ensure your emails reach your intended audience. Begin by checking for invalid email addresses, which can negatively impact your deliverability.

To ensure you reach the right audience and avoid bouncebacks, it’s important to check email validity before you hit send.

You can use email validation tools to check for invalid email addresses and remove them from your list. Additionally, remove any email addresses bounced back from previous campaigns.

Don’t forget to remove any email addresses previously unsubscribed from your emails to comply with anti-spam regulations.

2. Test your subject line

Remember to check your subject line on multiple devices to ensure the text is easy to read and doesn’t get cut off. You should also test your preheader preview text, which appears right after your subject line, and ensure it’s relevant and engaging.

To help you through this process, you can use an email subject line tool to analyze your subject line and provide feedback on its effectiveness.

You will see how your email will look on various screens and devices and make any necessary adjustments to ensure it’s visually appealing and easy to read.

By verifying your subject line, you can increase the chances of your email being opened and read by your subscribers.

Another critical aspect of creating effective emails is ensuring they are powerful and actionable. Most people skim through their emails, and if your email does not stand out, they won’t even bother opening it. We use CoSchedule’s email subject line tester.

This tool evaluates your email’s subject line and provides suggestions for improvement, such as using power words, including emojis (where appropriate), and more.

Keep it short and sweet

A lengthy subject line may be cut off, making it harder for recipients to understand the email’s purpose. On the other hand, a short and sweet subject line can grab the recipient’s attention and make them more likely to open your email.

When crafting your subject line, summarize your email’s main point in just a few words. Use action words or phrases that clarify what the recipient needs to do next.

A good subject line should be informative and engaging, so think outside the box.

Avoid spammy language

Certain words and phrases can trigger spam filters, causing your email to end up in the recipient’s spam folder. Avoid using all caps, exclamation points, and words like “free,” “discount,” or “act now.”

Instead, focus on creating a subject line that accurately reflects the content of the email and entices the recipient to open it.

By avoiding words that might trigger spam filters, you can increase the chances that your email will end up in the recipient’s inbox instead of their spam folder.

3. Personalize your subject line

Personalization involves addressing the recipient by name and tailoring the email content to their interests or behavior. Doing this will make a stronger connection with the recipient and increase the likelihood that they will open the email and engage with the content.

Performing an email marketing campaign without personalization can give the impression that the email is generic and irrelevant to the recipient’s interests or needs. This can lead to the email being ignored or even marked as spam.

Examples of subject lines without personalization:

• Exclusive Offer: 20% Off Your Next Purchase
• Introducing Our New Product Line – Shop Now
• Get Fit for Summer with Our Workout Plan
• Limited Time Only: Free Shipping on All Orders
• Don’t Miss Out on Our End of Season Sale

Use personalization tokens to insert your recipient’s name or other relevant information into the subject line.

For example, you might say, “John, check out our new products” instead of just “Check out our new products.” This simple tweak can make your email feel more relevant and personalized to your recipient.

Image Source

Your recipient will likely be inundated with emails, so you must grab their attention quickly. Use action-oriented language and convey the benefit of opening the email.

4. Check your email body

A well-written email body can significantly impact how your audience responds to your message. Consider the recipient’s relationship with you, their interests, and any previous interactions you may have had with them.

• Start by reviewing the content for clarity and readability.
• Ensure that the message is easy to understand and that the font size and style are consistent and legible.
• If the email is longer than two paragraphs, consider using bullet points to break up the content and make scanning easier.
• Next, click on any buttons, links, or interactive elements to ensure they work correctly and reach the intended destination. This helps to avoid broken links or other technical issues that could negatively impact the recipient’s experience.
• Lastly, re-read the footer text and ensure everything displays appropriately, including images or graphics.

5. Proofread your email

Sending an email that is easy to understand, professional-sounding, and error-free is essential. To make sure you achieve this, take the time to read through your email carefully.

Watch for spelling, grammar, and punctuation errors, and double-check for missing or improperly placed words or commas.

After writing your email, take a break before proofreading it. This will help you approach your email with a fresh perspective and catch errors you might have missed while writing it.

Reading your email out loud can help you to identify awkward phrasing, missing words, or other errors that might be hard to spot when reading silently. This can also help you to identify the tone of the email and ensure that it is appropriate for the recipient.

Use a spelling and grammar checker, or have someone else proofread your email before sending it. Remember that even a tiny mistake can make a big difference in how your email is perceived.

You can always use tools like Grammarly to indicate any errors you might have overlooked if you need additional assistance.

6. Check your sender settings and segment your list

If you send an email to the wrong people, it can waste time and effort and even harm your brand reputation. That’s why it’s important to double-check your sender settings.

When choosing the right recipients for your email, it’s essential to consider your message’s purpose and who you want to reach. Email segmentation allows you to target the most relevant groups of people in your contact list.

One approach is to segment your email list into smaller groups according to predetermined factors like location, interests, or previous transactions.

This will assist you in developing customized and relevant messages that speak to each audience. Spend some time getting to know your ideal customer and their preferences to make sure you’re focusing on the proper demographics.

7. Include a clear call to action

When writing an email, think about what you want the reader to do after reading it. Including a clear call-to-action (CTA) can help guide the reader toward the action you want them to take.

This could be something like “please let me know your availability for a call next week,” “click the link to learn more,” or “let me know if you have any questions.” A clear CTA gives the reader a specific next step and increases the likelihood that they will take action.

Here are ten email CTA button examples:

• Claim Your Offer
• Download Now
• Get Your Free Trial
• Learn More
• Subscribe Today
• Register Now
• Buy One, Get One Free
• Join the Waitlist
• Save Your Spot
• Start Your Free Trial

When you want to highlight your call to action, make it stand out by using bold text, a different font color, or even a button that takes the recipient directly to the action you want them to take.

However, it’s important not to overdo it and make your call to action too forceful or aggressive, as this can be off-putting and seem spam. It’s best to strike a balance and make your call to action noticeable but still polite and respectful.

8. Verify your email design

Choose a simple and clean email template that is visually appealing and easy to read. A cluttered or confusing design can lead to a higher unsubscribe rate or lower engagement.

One way is to use an email preview tool to see how your email will look on different devices and email clients. Another option is to follow the do’s and don’ts of HTML email coding.

Most email service providers offer the option to switch to regular HTML to preview an email. By doing so, you can see how the email will appear in its final format and identify any formatting or design issues that need to be addressed.

Verifying the email on multiple devices, such as desktop, tablet, and mobile, is essential to ensure it is optimized for different screen sizes and resolutions.

Recommended read: 19 Big Difference Between Email and Web HTML

Many people use their mobile devices to check their emails in today’s fast-paced world. As a result, it’s essential to ensure that your email is mobile-friendly and easy to read on a smaller screen.

This will increase the chances of your message being seen and acted upon, leading to better results for your business.

9. Use high-quality images, videos, and gifs

With so many emails flooding inboxes daily, standing out and making an impact is essential. High-quality content can help you accomplish your objectives, whether you want to boost sales, generate leads, or raise brand awareness.

Your email’s visual appeal and level of engagement can increase the likelihood that your subscribers will take the intended action.

When using images, videos, or gifs in email, it’s vital to optimize them. This means keeping the file size small to avoid slowing load times or causing delivery problems.

You can also use alt tags to describe the visuals, which can help your message get across even if the recipient’s email client doesn’t display images by default. After compressing your images, ensure it doesn’t lead to distortion or excessive blurriness.

10. Ensure your images are optimized for mobile

JPEG or PNG file formats work best because most mobile devices widely support them. Additionally, you’ll want to keep the file size as small as possible without compromising quality. Large image files can slow load times, causing recipients to lose interest and affect mobile responsiveness.

Remember that some people may use older devices or 4G networks with slower data speeds. To address this issue, you can provide recipients with the option to view the HTML version of the email.

Optimizing your images for mobile and considering all your recipients’ needs ensures that your email looks great and is accessible to everyone.

11. Verify your email sender settings

One of the most important things to review is the “From” and “Reply-to” fields, which help establish trust and credibility with your recipients. Ensure your name and email address are correct, recognizable, and aligned with your brand or organization.

Image Source: Localiq

Additionally, consider creating an email signature that includes your contact information, social media links, and legal disclaimers or opt-out information to present yourself professionally to your recipients.

Reviewing these elements ensures that your email looks professional and trustworthy to those who receive it. This increases the likelihood of your email being read and acted upon.

12. Preview your email before sending

An email well-optimized for mobile devices will have all its elements fitting nicely on the screen. This means the font size should be just right, and the images and graphics should be scaled appropriately to fit the smaller screen.

Previewing your email on both desktop and mobile devices effectively ensures that your email looks great and is easy to navigate on all platforms. Doing this lets you catch any issues and make necessary changes before sending it out to your audience.

Even though most email marketing tools offer a preview option, sending a test email is still recommended to ensure everything displays as intended. Occasionally, the formatting may break, or fonts could change, so it’s better to be safe than sorry.

13. Check email rendering on different devices

Did you know that emails can have 15,000 unique rendering previews? Errors in your email communications may seem minor, but they can significantly impact the credibility of your brand. Subscribers who encounter mistakes in your emails may lose trust in your company.

When you’re getting ready to send an email, ensure it looks good and works properly for all your subscribers, no matter what devices or email clients they use. Unfortunately, email providers might strip out JavaScript or other code elements, so testing your emails on multiple platforms is crucial to ensure your message looks the way you intended.

Image Source: Gimm

Here are a few best practices for correct email rendering:

• Send your emails through an email service provider.
• Send previews to REAL desktop and mobile devices.
• Add alt text to images for users that have blocked image previews.
• Keep your email size around 600px wide and under 102kb.
• Use web safe fonts or set fallback fonts to avoid issues.
• Opt for bulletproof buttons.

14. Choose the right time to send

When it comes to email marketing, timing is critical. Choosing the right time to send emails can significantly impact your open and click-through rates. To determine the best time to send your emails, it’s essential to consider your target audience and their habits.

For instance, if your subscribers are busy professionals, emailing during the workday may not be the best idea. On the other hand, if your subscribers are stay-at-home parents, sending your emails during the day may be more effective.

Overall, taking the time to choose the right time to send your emails can have a significant impact on the success of your email marketing campaigns.

Recommended read: When is the best time to send an email?

15. Configure your email automation rules

Identify the triggers that will prompt your automated emails, such as a new subscriber or an abandoned cart. Once you’ve found these triggers, you’ll need to decide what kind of emails you’ll deliver in response to each one.

The messaging must be pertinent to the recipient, beneficial, and consistent with your email marketing strategy. To improve the effectiveness of your automated emails, you can monitor their performance and make necessary adjustments.

Image source: Touchpoint

16. Make your unsubscribe link visible

Including an unsubscribe link is mandatory. A visible unsubscribe link gives subscribers the option to opt out of receiving your emails. It also helps to keep your email list clean and up-to-date by removing inactive or uninterested subscribers.

You don’t want to frustrate your subscribers by making it difficult to opt-out, as this can cause your subscribers to flag your emails as spam.

Test the unsubscribe link to make sure your unsubscribe flow is working correctly. Click on the link to ensure it takes you to a page where your recipients can opt out of your emails. Don’t make the unsubscribing process complex or confusing.

Conclusion

Email marketing is a powerful way to connect with your audience and achieve your business goals. We hope this email marketing checklist helps you quickly go through the most important steps of sending an email marketing campaign.

From verifying your email design to testing your automation rules and CTAs, each aspect of your email should be reviewed and optimized to increase its impact.

So, whether you’re just starting with email marketing or are a seasoned pro, carefully reviewing your emails is essential to elevate your email game and drive success.

Email marketing is easy with our help! At MailBakery, we will help you to create the perfect email design to capture your reader’s attention at the right moment.

The post Email Marketing Checklist: 16 Things to Verify Before Sending appeared first on MailBakery.

Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services.

As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the importance of tracking and monitoring the right KPIs to enhance business potential and sales, because it results in better customer relations and overall business profits.

Here, I’ll share with you the crucial KPIs to apply in email marketing, why they hold importance, and how you can use the gathered information to improve email marketing efforts. By the end, you’ll create a list of KPIs to track based on your email marketing strategy and business objectives.

Let’s start.

9 Essential Email Marketing KPIs To Track In 2023

Tracking, monitoring, and analyzing KPIs for email marketing allows businesses to identify the email campaigns that are performing well within a set period, those in need of refinement or improvement, and the overall email marketing performance.

While there are a handful of email metrics to choose from, the 9 listed below give marketers concise insights into email marketing performance and potential avenues for improvement for success.

1. Delivery Rate

The email deliverability rate shows the percentage of emails received by those on your subscriber list vis-a-vis their email service providers. It’s also an indicator of list hygiene, showing you whether or not your current list of subscribers is a viable market for your business goals.

Using the following computation, email marketers and business owners can calculate their delivery rate:

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Knowing your email marketing campaign’s delivery rate is a crucial KPI to track because it tells you whether or not your customers are receiving your marketing emails. Additionally, your email campaign’s delivery rate determines your ability to generate new leads and customers for your business.

The deliverability rate varies from industry to industry, but the general average for marketers is 80%. It ensures your messages stay on the trusted senders’ list of ISPs and build stronger trust with your current subscribers.

Improving your delivery rate requires applying a few technical emails marketing best practices:

• Decreasing your spam complaint rate: This metric helps determine the number of spam complaints over a specific period. If this rate is high, more customers flag your emails as spam, hurting your deliverability rate and brand reputation.
• Pruning your list of subscribers: Determine the individual email addresses of recipients who have had spam complaints to prevent further spam or mistargeting. Additionally, adding an unsubscribe button to your emails will help to keep your list clean and your deliverability rate high.
• Ensuring valid email addresses: Email clients can identify invalid and deactivated email addresses. Periodically clean up your list to remove invalid email addresses, as they can damage your deliverability rate. In addition, marketers can use a double opt-in form to make sure that emails provided for subscriptions are active and valid.

These best practices in email marketing ensure that the technical aspects of your campaign are secure. Taking the time to prune your list of subscribers of inactive users, as well as implementing a double opt-in mechanism, are also key steps to make sure that your emails reach the correct recipients.

2. Email Open Rate

The open rate KPI is another strategic email marketing KPI that marketers and business owners should track in 2023. An open rate is the percentage of recipients who click to open your email. Computing for your email open rate uses this formula:

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Open rates tell you whether or not your emails successfully convince subscribers to open emails solely by seeing the subject line. Email marketing campaigns that emphasize good copy in their subject lines often see a higher open rate.

The email subject line is similar to a first impression. If a subscriber finds the subject of your email compelling and intriguing, the chances of opening the email to learn more significantly increase.

High open rates tell marketers and business owners that their strategy for subject lines is effective in connecting with the recipients on their subscriber list. However, a low open rate indicates that you should adjust to capture subscriber attention.

Neglecting to optimize your subject lines can negatively impact your overall email revenue, which links to a low email marketing ROI. To mitigate getting a low open rate, always keep the user experience in mind when crafting the subject line to create higher open rates.

3. Click-through Rate

The click-through rate (CTR) measures the number of times a link within your marketing emails is clicked compared to how many times subscribers receive it. It measures the effectiveness of how well a subscriber can connect with the content of an email newsletter and encourages them to take action.

The CTR metric is important for marketers and business owners as it determines how well a marketing strategy within their campaigns resonates with their subscribers. To calculate your click-through rate, use this formula:

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Increasing your click-through rate requires a combination of solid content and effective targeting. For example, providing clear call-to-actions, personalizing emails to ensure they are relevant to their subscribers, and testing different subject lines all increase your average click-through rate.

The CTR should not be confused with the click-to-open rate (CTOR), which measures the effectiveness of your email content in persuading recipients to click through your email’s links.

The CTOR metric is calculated by dividing the total number of clicks on an email’s link (CTR) by its open rate:

Image Source

In comparison, the CTOR is a good indicator for marketers and business owners to understand how well their emails are performing. It shows the average link clicks and whether or not additional tweaks need to be made to make their content more engaging.

The key difference between an email click-through rate and an email click-to-open rate is that the click-through rate does not track the percentage of users who open an email and take action, while the click-to-open rate does. Therefore, it’s important to understand these two email marketing metrics to adjust your email marketing strategy accordingly.

It’s important to note that a high CTO rate does not necessarily mean your emails are generating revenue, as this metric does not consider the total percentage of users who purchase after clicking through an email link.

4. Conversion Rate

An email conversion rate measures the capability of an email to turn leads into customers. It is calculated by dividing the percentage of people who have completed the desired action after receiving an email message by the percentage of people who opened it.

To calculate your conversion rate, use this formula:

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Measuring your conversion rate gives valuable insight into the success of a marketing email campaign. A high email conversion rate indicates that recipients respond positively to the emails they receive and can help you determine which campaigns resonate with subscribers.

Marketers and business owners can apply the following practices to improve email marketing conversion rates:

• Tracking customer journey
• Utilizing valuable insight from past campaigns
• Targeting and re-engaging unengaged subscribers
• Optimizing emails for better personalization and relevancy
• Including clear call-to-actions via well-structure and responsive email elements

The higher the conversion rate, the more successful an email campaign is in turning readers into buyers. It’s important to note that while a high conversion rate can be an indication of a successful email campaign, it does not necessarily mean the emails are generating revenue.

Instead, it’s a vanity metric that shows how engaged subscribers feel with the emails they receive, whether the goal is to convince them to read a blog post or avail of a special discount.

5. Bounce Rate

The bounce rate measures the percentage of emails not delivered successfully to their intended recipients. Email addresses that are incorrect, inactive, or blocked contribute to potential bounces that can affect the delivery rate. Use this formula to compute your bounce rate:

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Measuring your bounce rate ensures that emails sent out from a given email list reach the desired recipients and do not get blocked by their email providers. Ideally, you should strive for a low bounce rate as it indicates that your emails successfully reach their intended destination.

There are two kinds of email bounces: hard bounce and soft bounce. Hard bounces occur when there is an issue with the recipient’s email address, such as a typo or when the address does not exist. Soft bounces are temporary non-deliveries due to server issues like mailbox full or server timeout.

Monitoring the kinds of bounces and bounce email addresses can help you identify potential email list flaws that may affect delivery rates. This enables you to take action to fix any issues and ensure successful email delivery in the future.

6. Unsubscribe Rate

The unsubscribe rate is another crucial KPI in gauging the success or failure of campaign performance. Therefore, marketers and business owners should strive for a situation where the conversion rates (also your subscribe rate) vastly outweighs the unsubscribe rate.

Your subscribe rate indicates the number of subscribers that have signed up for your email list in a specific period of time. In contrast, the unsubscribe rate is determined by the number of people who have decided to leave the subscriber base within a given timeframe.

To compute your unsubscribe rate, use this formula:

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Individually these two email marketing metrics are helpful in understanding subscriber behavior, but together they provide insight into how attractive subscribers find your emails and campaigns. Additionally, analyzing both provides more value about the effectiveness of a campaign in reeling in and retaining subscriber interest.

Realizing a high subscribe rate and a low unsubscribe rate shows that your subscriber base is growing and your content is resonating with readers. On the flip side, a low subscribe rate and high unsubscribe rate might indicate an issue in how you deliver content to subscribers or suggest that they are no longer interested in what you offer.

7. List Growth Rate

The email list growth rate metric measures new subscribers versus unsubscribes. It determines the rate at which your email list is growing or shrinking.

To monitor the list growth rate, use this formula:

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Using the list growth metric allows you to identify potential problems with your email strategies and take proactive steps to address them. A low list growth rate may indicate an inefficient email marketing program. Reviewing your email list growth rate can help you determine if your campaigns are successful in gaining and retaining subscribers.

8. Forwarding Or Share Rate

The forwarding or email sharing rate measures how well a given email campaign performs in terms of effectiveness in reaching potential new subscribers with your target audience.

To calculate the sharing/forwarding rate, use this formula:

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The forwarding rate provides insight into the engagement of existing subscribers and their ability to share content with like-minded individuals. A consistently high forwarding rate indicates that your existing subscribers find value in the content they receive, thus forwarding it to friends, family, and colleagues.

Similarly, a high share rate reflects positively on the content your team has created and its ability to resonate with subscribers. High sharing rates allow marketers to measure an email’s viral success and reach and how effectively campaigns move through social networking channels.

Using elements like easy-to-see social media share buttons in the email template can help to increase email forwarding and sharing rates. In turn, campaigns can reach effective marketing channels outside of inboxes and into mainstream platforms like Instagram, Facebook, and Twitter for better overall engagement rates.

9. Email Marketing Campaign Return In Investment (ROI)

Email ROI is a key metric that marketers and business owners should pay close attention to. The final computation tells you whether or not your current strategy’s campaign cost is lucrative in relation to the amount spent in resources and time.

To accurately measure email ROI, use this formula:

Image Source

Marketers and business owners can reach a healthy email marketing ROI if they can adjust their campaigns quickly when needed. Conversely, a low ROI indicates something wrong with your current campaign strategy, and the sooner it is addressed, the better for revenue growth.

Your email marketing campaign’s ROI directly reflects whether or not you have a successful campaign strategy. Ideally, your average revenue per subscriber adds up to generously higher than your average cost per subscriber.

3 Ways To Improve Your Email Marketing KPIs

Proactively tracking and analyzing email marketing metrics to understand your campaigns’ performance better highly contributes to its success. Parallel to that, consistent improvements based on actional growth insights significantly increase your potential for a higher email marketing return.

Additionally, taking the time to fully grasp the concepts and trends by taking flexible email marketing courses online streamlines more effective strategy creation and efficient outcomes.

Investing not only financial resources but also time proves beneficial since the current email ecosystem is highly competitive. Applying these 3 improvements further enhances your chances for success.

I. Improving Your Sender Reputation

Sender reputation is a metric ISPs use to control deliverability and risk sender trust. Email inboxes monitor your reputation closely and base decisions on whether or not they will accept incoming emails from you.

A few email best practices that help improve sender reputation include:

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Aside from that, you can apply best practices like building a strong social proof, decreasing your spam rate, and addressing any technical issues that lead to potential delivery issues on the side of the ISP sender.

II. Investing in Email Automation and services

Investing in email marketing services and automation tools significantly increases productivity and the accuracy of campaign metrics. You can effectively send personalized communications at strategic moments for every customer’s journey with automated triggers. This provides an immense opportunity to increase customer engagement and revenue.

Investing in the right email marketing tools also streamlines efforts like drip campaigns and A/B testing for better insight into comparative metrics concerning your email design and frequency.

When it comes to email automation, the goal should always be to create an automated workflow tailored for a specific customer segment or target essential metrics. With that, you will see higher open and response rates with personalized messages that trigger campaigns when customers need them most.

III. Optimizing Your Email Content

You should write your email content in an informative, engaging, and personal manner for maximum impact. This includes the use of personalized elements like subject lines, headers, calls to action, and body copy, as well as thoughtful segmentation and target audience usage.

When optimizing your emails, it’s best to focus on the customer journey, i.e., the sequence of emails sent over time to a segmented group of customers. This allows marketers to focus on the user experience and maximize their open rates, click-through rates, and conversions.

Conclusion

Effective email marketing is a culmination of various components that work together to ensure your brand or business performs at the highest level possible. Deliverability, conversion, and list growth rate are the 3 metrics to watch closely.

Deliverability ensures your emails reach their intended recipients without issues like spam folder filters. it also lets you prune your list to ensure you are not wasting effort on non-responsive email addresses. Tracking conversion lets you gauge your campaign’s effectiveness in resonating with your subscribers.

Lastly, your list growth rate gives you a deep understanding of how changes, updates, or promotions impact how your subscribers interact with your business. Using the right strategy, your list growth rate is a huge indicator of whether or not your marketing strategy as a whole is working successfully in relation to your goals.

Tracking and analyzing the 9 mission-critical email marketing KPIs allows you to measure success accurately against industry standards for a complete picture of where your efforts are working best.

Are you ready to create a successful email marketing campaign for 2023? Visit MailBakery.com for a full range of email marketing services that simplify the process of getting positive results in KPIs for 2023.

Author Bio

Burkhard Berger is the founder of Novum. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?

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Compared to other types of marketing, email provides the most actionable data. Whenever you send an email, you know exactly who clicked on your links and who didn’t. This means that every campaign you send reveals more about your readers – including what makes them click through (or not) to your site.

Since the early ages of email marketing, everything used to revolve around numbers. But those numbers changed over time. Still, the dilemma which numbers matter more is an existent one.

In this article, we will review what click to open rate (or CTOR) is, the difference between CTR and CTOR, and what makes this metric so impactful on the results of your campaigns.

1. What is Click To Open Rate in email marketing?

A click-to-open rate is a way of measuring how interested people are in your emails. These metrics are essential because they tell you if your subject lines are getting recipients to take action on their emails. The metric is relatively new in the email marketing world but is making a quick breakthrough, as it has proven its value over the last couple of years.

2. The difference between CTR and CTOR

Imagine driving two vehicles. Both have 300hp under the hood. Both are pretty fast. Yet, one is faster than the other and, on top of that, consumes less fuel. Which car would you select?

2.1 What is CTR, and how it is measured

The click-through rate is a metric that reflects how likely it is that someone will click on an advertisement in an email – and thus, make way to your site. To calculate, you must divide the number of people who clicked on at least one link in the email message by the number of delivered emails and multiple that ratio by 100, like this: (the number of clicks divided by the number of delivered emails) * 100 = %

For example, the email marketing campaign “20% Autumn Sale” is sent 100,000 times. There are 2,000 clicks. This means CTR is 2%.

3.2 Click to open rate formula

CTR, or click-through rate, is a method of measuring how many people have clicked on a link in an email after it has been sent. Conversely, CTOR only considers those who have opened the email – a much smaller number.

CTOR % = Unique Clicks/Unique Opens multiplied by 100

3. What makes the open rates so vital these days?

Email marketing engages customers, builds loyalty, and increases sales. But even the best-designed emails won’t be successful if they aren’t opened, read, and clicked through to your website. That’s why email deliverability is so important. Deliverability refers to the percentage of messages that reach the inbox without getting bounced or filtered out. Good email marketers maintain high deliverability rates by keeping their lists clean.

Аnd this is just the first step. Emails are a fantastic content marketing tool. But brands can’t rely on mailboxes alone. To ensure that the emails they send have the maximum impact, businesses need to focus on increasing open rates.

4. CTOR – is it really THAT important?

For years, email marketers considered CTR and Open Rates the bread and butter of successful email marketing campaigns, but click-to-open rate brings specifics to the table.

CTOR is a really effective metric because it shows you how many people are opening your newsletter. This is a good thing, but the thing to note here is that if your links, layout, copy, and content aren’t interesting for readers, they won’t open your newsletter. So, in your job as a marketer, it’s best if you focus on those four things instead of obsessing over your click to open score.

5. How to improve your CTOR score?

Is there some secret sauce for a successful CTOR score? I will dare to disagree with anyone claiming that this is “simply magic.”

5.1 Beat your competition with out-of-this-world subject lines

A perfect subject line can make or break an email campaign. It’s the difference between a customer opening your message and deleting it without a second thought or giving it a chance. Subject lines that contain powerful, clear language can increase open rates by up to 200%. They give your customers a clear idea of what they’ll find inside the message, and they make it more likely that recipients will read the body copy.

5.2 Create beautiful designs

Create email designs that stand out from the crowd. Even if your product isn’t the most beautiful or visually attractive, you can still create an elegant and well-designed brand that speaks to your target audience and makes them want to buy.

5.3 Craft engaging email content

Craft engaging email content. Don’t spill too many words. Use simple sentences and focus on what the client can benefit from your brand. Be original and build a connection.

5.4 Master calls to action

You’d be surprised how few businesses take advantage of their call to action buttons. Your CTA should be bright and clear, and you should make it as obvious as possible for visitors to click on it. If your main purpose is to drive traffic to a particular page or a specific product, you can do so with a few simple changes to the CTA text. And a contrasting design will help your customers notice the button instead of going right past them.

Since you’re CTOR is a hybrid between CTR + OR, it will be safe to say that improving those stats will reflect directly on your click to open rate.

6. What is a good click to open rate?

How can you know what a good click to open rate is? It all depends on your industry. If your product is related to fashion or beauty, for example, your email open rate may be higher than that of someone selling business software. On average, however, the click to open rates are 14.1%, according to Campaign Monitor.

It’s hard to say what the perfect CTOR is. For example, for one product or industry, a 16 percent CTOR might be bad. For other products or services, the same 16 percent CTOR could be astounding. It depends on your niche and how much your customers are willing to spend on your product. For example, luxury items usually have a lower click to open rate because only specific clients are willing to spend hundreds or thousands of dollars on them.

This leads to one huge conclusion: to achieve the best outcome, you should segment your audience.

7. Which is better – CTR or CTOR?

Click-through rate is a popular email marketing metric. However, it doesn’t tell you as much as you need to know about your message’s performance. It doesn’t measure the success of your email subject line or preview text, for example – two important ingredients in crafting a great message. Instead, it is focusing on the “big picture.” While the general overview is always a good indicator of the overall performance of each email marketing campaign, it doesn’t tell the whole truth, which makes it partially inefficient.

On the other hand, CTOR is more comprehensive and allows you to see how well your copy and design work together. It is the metric that you can successfully apply to check the quality of your content.

8. Conclusion

Your email marketing strategy will be more effective if you track the CTOR of each campaign. That’s true. But you should also remember that there’s more to running an online business than just getting people to click the “BUY” button – although it’s crucial for business growth, too!

Make sure your emails are actually interesting and add value to the customer’s life beyond the purchasing journey.

9. Mailbakery

We’ve been among the industry leaders since 2008. Our team has helped many companies succeed with outstanding email designs, HTML coding, responsive emails, and third-party integrations.  We can’t say we know the “secret formula” of success but deep down we believe that high-quality content will always prevail.

Continue Reading:

• Clever ways to use a CTA in your email marketing campaign that will drive clicks
• 10 Well-Done Real Estate Email Newsletter Examples
• 5 Email Design Best Practices for Campaigns That Perform
• How to Recover Abandoned Shopping Carts with Email Marketing

The post Click To Open Rate: Your Secret Email Marketing Metric appeared first on MailBakery.

Since its adoption in the early days of business, email has been an advertising staple. However, too many emails sent to consumers day after day go unread and unappreciated. The truth is many email copywriting examples worth looking at are simply skipped because of the plethora of emails consumers receive daily.

But should that demotivate you to write emails? Absolutely not! Did you know that for each $1 spent on email marketing, you make $42 in return?

The reason for today’s article is to show you how to drive more revenue from your email marketing campaigns by writing better copy.

1. Craft a supreme subject line

Email subject lines are the first point of contact between your brand and your subscribers. As such, they must be creative, enticing, and above all, relevant. That’s why it’s essential to invest the time necessary to write compelling ones that will grab your readers’ attention. They should be personal and tempt the reader to take action.

Length matters

If you have an excellent idea for a subject line, think twice before asking for a pat on the back. Financeonline states in their article that longer subject lines drop down to a 9% open rate. Vice versa, short ones (between 9 and 60 characters) are optimal. Still, 50-60 characters might be an issue for mobile device users, and we’d advise you to go for a maximum of 40.

Example 1:

Source: Wordstream

Here are two good email copy examples. Why? We are curious by nature. Adding numbers is triggering our minds that something interesting will be shared in those emails.

Example 2:

For some, Ryan Levesque is a notorious spammer, for others, he is a role model. The truth is we can fill our article with email marketing copywriting examples only from Ryan. And they will all be fabulous.

2. Pay respect to the preview text

A preview is the quick summary text that follows an email when viewed in the inbox. In other words, it’s the first line of copy for your message and can be very useful on a mobile device or one without too many emails stored already. You don’t overwhelm people with lots at once! Retailers often neglect to optimize this space and think there’s no need to do so.

However, along with the subject line, the preview is what your clients see first, so you better start investing in it. According to Litmus, one of the best practices is to keep the text under 90 characters but consider even less, especially if you want to aim for mobile customers.

Example 1:

Source: Sendinblue

Normally, if you don’t change anything, the text starts with “Hey X, Y here…” and then some text. However, what stops you from tweaking that text a little bit. It will certainly grab the attention of email readers and they’ll be more likely to open your email.

Example 2:

Source: Litmus

A prime example of how to make previews: short, funny, and to-the-point.

3. Give in-depth personalization a try

At this point, it is clear that you need to go the extra mile for your content and calls to action to stand out. The age of hyper-personalization has made addressing subscribers by their first name seem inadequate – so now what? You can’t just write “Dear Name” anymore!

Maintaining close relationships with your customers is achievable only after you clearly show how much you value them, and this is achieved by delivering content that is close to them.

Let’s say for a second that you work B2B. Enterprises will be more likely to read an email about scaling 7-figure businesses, while SMBs might be satisfied with ways to increase their profits by $20k.

Example 1:

Source: Twitter

One good example of great personalization is celebration emails. Be it a “Happy Birthday” email greeting or simply some anniversary wishes. No matter what you choose, it’ll make customers feel special.

Example 2:

Source: Hubspot

Definitely, one of the best email copywriting examples when it comes to personalization. Such emails are one in a million. If you can come up with something similar, your success is guaranteed.

4. Write your email body simple

An excellent way to be successful is by attracting non-fluent English speakers. If your email body text has simple, short, and concise sentences, this will make the message more easily understood by those who don’t speak or read fluently in that language!

It’s also a good idea to keep the total length short (between 50-125 words) unless you purposely aim to deliver some big piece of content over the email.

Remember: The email is not the place where you want to post long-form content. If you have something that you cannot present with less than 200-250 words, you can still create an article and add a caption in your email.

Example 1:

Source: Reallygoodemails

Not all email copywriting examples have to be rich in text. Some of them can have very few but impactful words.

Example 2:

Source: Reallygoodemails

In this example, the text is a bit more. Still, it is well structured, and it doesn’t hurt the eyes.

5. Avoid jargon

If you want to be taken seriously, your writing tone should not just imitate a “professional” one – the content of an email or other communication medium needs to be legible. Instead of using industry jargon that only those in the know will understand (and thus alienate most audiences), focus on pain points and how customers can overcome obstacles with products/services offered by companies. Real-world examples such as saving money through smarter spending habits etc., which everyone can relate to, can make miracles.

Example 1:

Source: Nutshell

Here’s a good example of how to embarrass yourself. It’s a cold email which plenty of industry jargon. Unsub? Response, Open Rate. And there’s way more which is flawed in this email.

Example 2:

Source: Reallygoodemails

Instead of using jargon language such as NAVDATA, GPS, True north, etc., Strava is focusing on simplifying the benefits for the customer.

6. Stress on benefits, not features

Product features are great, but they don’t tell your customers why they should buy. Email copywriting that highlights the benefits of buying will make them see what’s in it for themselves and get excited about their purchase. Focusing on your features puts your attention on your product. And honestly, no client cares about your product. What your consumers care about is how they could find a use of it.

Example 1:

Graphic Mama‘s comes with a supreme strategy to attract new customers by showing real-world benefits based on plans named after cute animals. Sounds lovely, doesn’t it?

Example 2:

We can also say that Squarespace Circle has also come up with some good copy. Simple, yet the outstanding features are in bold letters and bulleted. Classic but effective.

7. Add relevance to your email

Once you mention it in the subject line, then it’s a great idea to start the email with what the email is all about. If it’s about a free email marketing calendar, then start your first sentence about it!

Then you can build the whole email regarding this calendar. What it has, how it helps, etc. Add a CTA button (in our case, it will be a download link), and finish in style.

Example 1:

Apple has always produced sleek designs. Their famous logo + “MUSIC” navigates the customers what to expect within the whole email.

Example 2:

Casper’s email is pretty straightforward. They make sure that everything in their email – subject line, images, catchy lines “bed serious”, CTA and content are ALL about sleeping.

8. Use an Inverted Pyramid structure

I’ve seen many great emails that focus entirely on great content. Sure. Who can argue that high-quality content converts more than low-quality one?

But sometimes, email marketers are too focused on making the perfect subject line, adding the most incredible images possible, and finishing with a killer call to action. And they remember the primary goal of each email campaign – conversion.

For many years, industry experts have successfully embedded the inverted pyramid structure, as they realize the shape of the email is just as important as what’s inside.

Example 1:

Source: Getvero

Here is a good example of an Inverted Pyramid. The whole idea of the design and the copy is to lead the customer to the CTA button.

Example 2:

Source: Getvero

This is another good email copywriting example of an inverted pyramid. As you can see, the best emails start with a design, then some text, and finish with a CTA button in the middle.

9. Write in Second Person

In today’s society, people crave personal messages from brands. You can create a feeling of exclusivity by writing in the second person – as if only you and your subscribers know about this fantastic new product!

And doesn’t love being taken care of?

Example 1:

Source: Reallygoodemails

As we can see from the structure, Glowbar opens up with a dialogue which then leads to the promotion. Smooth move, no doubt.

Example 2:

Source: Reallygoodemails

In this example, we can see the seamless transition between “You” and “We”. The message is simple. You+We=Us. Job well done.

10. Add more links

Did you know how much you can achieve if you include links to related blog posts or campaigns? If the reader has reached the end of your email, they are most likely interested in what you have written and are willing to commit some of their free time to consume more content.

This is the perfect way to add a couple of links – whether a good blog post or some new products they might be interested in.

10.1 Additional links at the end

No matter how tempting it is, it’s imperative to position those links at the end of the email. Otherwise, you risk that your subscriber might be distracted from the email’s goal, and instead of converting a sale, they might go on and read an article. Not the best-case scenario, huh?

10.2 Relevance

If the topic contains information about your newest features, giving a link that will lead your subscribers to your home page will not be received with applause. Instead, try to be helpful. If you promote your new T-Shirt collection, you might include an article or a social media post related to T-Shirts.

Example 1:

Source: Reallygoodemails

The second most likable thing from this great email (after the cats, of course). You can add as many links as possible, as long as they are relevant to the topic. Also, there are 3 CTA buttons. Certainly, this is one of the top email copywriting examples on our list.

Example 2:

LinkedIn is a social media platform for professionals. One of the key strategies is its “Suggestion” list. Based on many criteria, the company offers its user the chance to connect with similar profiles and extend their network. While it is not a good option for each business to benefit from this as much as LinkedIn does, you can share your team’s profiles in some of your newsletters, in order to build authority among your users.

Conclusion

It’s never an easy task to create an eye-catching email marketing campaign. However, the right copy can help you gain access to your audience’s inbox. Don’t rely on successful campaigns in the past for future emails; try to always create something new. By developing a strong brand identity, you can improve your email marketing performance over time. And remember – patience is a virtue and consistency is your key to success.

Mailbakery

The recipes for email campaigns are as numerous as there are campaigns themselves. Mailbakery has been working with clients to help them create their emails since 2008. Our experienced teams of coders and designers will help you create and manage a successful email marketing campaign.

Continue reading:

• Crafting a Happy Holidays Email That Welcomes All Customers
• How to Use Emails to Drive Traffic to Your Blog
• 9 Subject Line Mistakes that Get Your Emails Deleted Immediately
• How to Design Creative Emails: 4 Examples to Inspire You

The post 10 Tips To Create a Killer Copy + 20 Email Copywriting Examples appeared first on MailBakery.

This article was last updated on March 8, 2023

Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email.

However, creating a successful email marketing campaign requires a significant amount of time. First, you’ll need to select an email platform — like Marketo. Then, you will need to craft eye-catching email templates for your brand, all while managing each aspect from strategy and copy to actually sending out your campaign.

This can be a lot to handle. Fortunately, experienced email template designers can create custom Marketo templates for you brand, helping you take the stress out of creating beautiful campaigns. With a stunning layout and all the perks of Marketo email marketing, it’s a short path to success. Read on to learn how Marketo can empower your marketing and help build your audience exponentially.

The Benefits of Engaging Email Marketing

As the Internet evolves, consumers’ attention spans are shortening, and audiences only direct their attention towards relevant advertisements. While this may not seem like a big deal, sending email marketing campaigns that do not align with your target audience’s needs increase the likelihood that your emails will be marked as spam.

The ability to create engaging, relevant email marketing campaigns plays a significant role in the overall success of your brand. Combining a well-crafted campaign with segmentation and eye-catching email design allows you to develop a lasting, personalized relationship with your customers.

When it comes to effective email campaigns, marketing automation can help your brand reap the benefits with minimal effort. Marketing automation takes the time-consuming effort out of repetitive tasks. You may be familiar with the use of marketing automation solutions in chatbots and social media marketing, but it also has astronomical potential in the realm of automated email campaigns. And according to Moonsend, companies that used marketing automation outperformed 63% of competitors.

Why Marketo Is the Prime Choice for Email Automation

Since Marketo’s conception in 2006, it’s easy to see why this platform has grown exponentially worldwide with more than 100,000 users. Marketo simplifies the email automation process, making it easy to expand the scope of your brand like never before.

The most significant benefit of Marketo’s email marketing automation is the improved efficiency that it allows. In the time that you save on email management, you can direct your energy towards other necessary tasks for the expansion of your brand. Plus, email automation enables you to improve your user experience by automating prompt, professional messages to meet their every need — from payment reminders and abandoned cart emails to promotional emails, inquiry responses, event announcements, and more.

With Marketo, the email automation process is simplified. You can easily predefine actions that will trigger the sending of an email, or use Marketo’s drag-and-drop interface to create landing pages that allow you to access critical customer data. To manage your campaigns and benefit from valuable audience insights, Marketo is an excellent platform to consider.

Curious to see what Marketo can do? Check out the examples of Marketo email marketing templates below.

Marketo Email Marketing Examples

1. The SoFi Group

If you’re interested in letting your Marketo subscribers know about new deals, why not try a promotional email campaign? The reuseable email marketing campaign below for The SoFi Group features a reusable template that promotes real estate investment opportunities for eager subscribers.

From the moment subscribers open their latest promo email, they’ll see an incredible investment opportunity, complete with the most relevant information readily available to them. The light blue promotes feelings of reliability and trust in subscribers while supporting the brand’s conservative image. It’s only natural that expert email template designers closed the email with several calls to action, along with contact information. With a reusable email template like this, your click-through rate is sure to increase!

2. Playground FM

From professional to playful, professional email template designers can do it all with Marketo. The images used in this email marketing template for PlaygroundFM evoke the carefree spirit of their target audience. A clear introduction like “Welcome to the Playground” inspires subscribers to tune into the PlaygroundFM universe. As subscribers become immersed in the email and begin to scroll, they’ll see various opportunities to stream and subscribe. Furthermore, the strategic placement of text and images increases the overall readability of a text-heavy email marketing campaign. One thing is for sure — this PlaygroundFM email template provides an easy, reusable recipe for success.

3. Tinder

For many people, music and romance intertwine, so it made perfect sense for Tinder to capitalize on this with a dreamy, romantic email marketing template. Subscribers will feel the love immediately when they open the email below. This whimsical color palette is sure to warm your heart, and with a bold, clear call to action, subscribers will understand the purpose and value of this email marketing campaign at a moment’s glance.
Although many brands struggle to harness subscribers’ short attention spans, a clear, well-laid-out template like this is sure to entice your target audience. In addition, the use of video content in this Tinder template makes for engaging campaigns that will keep subscribers entertained.

Develop Your Marketo Email Templates with MailBakery

Ready to get started with Marketo? Get your brand off on the right foot with professional, custom-built Marketo templates for well-designed emails that pop.

At MailBakery, we’ve whipped up thousands of email templates. Many of our clients have already experienced the benefits of Marketo firsthand, and the list just keeps on growing. Our personalized, hand-coded templates are developed to support your brand’s image, expand your email list, and drive sales.

Lucky for you, these designs are also editable, reusable, and mobile responsive. We make it easy for you to begin using Marketo, with the option to import and integrate your account.

Let us do the heavy lifting. Focus on the other aspects of your brand while MailBakery crafts your eye-catching email campaigns. We partner with your business to design and code jaw-dropping, brand-specific email templates that are sure to convert.

Want to create something great on Marketo or another email platform? Contact our team today, and let’s work together to cook up the campaign of your dreams.

The post Build Your Audience with Marketo Email Marketing appeared first on MailBakery.

Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email is 26% more likely to be opened.

With segmentation and personalization on your side, your brand’s ROI and revenue can also increase. Reports from Experian show that personalized emails deliver transactional rates six times higher than their less-specific counterparts.

We have access to more information than ever before, and personalization allows brands to deliver content relevant to each specific subscriber. When brands customize email marketing campaigns, it increases the odds that your offer will stand out amongst a sea of generic emails, delivering the results that your brand deserves.

Ready to learn ways that you can customize your email campaign for peak audience engagement? Let’s dive in!

What Is Email Personalization?

Personalization is arguably the most crucial element of creating a successful email marketing campaign. Simply put, personalization means creating a campaign for a specific subscriber with the data that has been collected from their activity or account. The information you use to personalize your campaign could range from their shopping history, personal demographics, area of residence, how often they use your brand’s website or any other data you prefer.

The level of personalization that you use can be simple or complex, depending on your goal and the amount of data you can access. In the past, even basic email personalization was highly effective, though now it is becoming more commonplace — the standard, rather than the exception. However, not every marketer has access to extensive data. In that case, even simple touches of personalization are still helpful. For example, including the subscriber’s name in your subject line or campaign design.

In contrast, advanced personalization typically requires the use of segmentation. Email segmentation is a marketing strategy in which brands divide their audience into groups based on the most relevant demographics, including the subscriber’s location, age, or gender. Once your subscriber list is segmented to your liking, you can use email personalization tactics to create a particular campaign and garner your desired response.

Ways to Customize Email Campaigns

By Age Group

Customizing your email campaigns for specific age groups is a wonderful way to support your marketing efforts. Ensure that you pay close attention to the differences between generations. A campaign that one age group finds engaging, amusing, or relevant may not be interesting to someone born in a different time.

Furthermore, each age group will have its own specific needs. An older demographic may favor clear, high-contrast designs with large text to make the information easier to read, while the trending slang and imagery that appeals to younger target audiences will likely not appeal to prior generations.

Depending on your brand, you may want to personalize your campaign with decade-based imagery that creates a nostalgic feeling for people that have lived through a particular experience. Or use modern aesthetics, pop culture, and references to ensnare a youthful audience.

The campaign below from Penguin Random House is a perfect example of how your email marketing campaign can appeal to the younger crowd by using text message style graphics and emojis:

By Interests

Of course, everyone has their unique interests, so why not appeal to them with your email marketing campaign? You can discern which products or services your subscribers are most likely to find relevant based on their previous purchases or browsing history. When you leverage data to appeal to a subscriber’s specific interests, it allows you to establish common ground and form a lasting relationship with your loyal customers.

Once you have decided which information is most relevant to your target audience, customize your email campaign by creating different versions of a product highlight email. Then, swap out the photos for each segment of your audience using specific product niches. If you’re not well-versed in email template creation, work with a team of email design specialists to create brand-specific emails for your company.

Master the art of standing out: choosing and using the right HTML email template

BirchBox was able to customize email design templates using each subscriber’s purchase history. They were even so kind as to let their subscribers know that they used this data, so they didn’t appear invasive in the campaign below:

By Location

Where your subscribers live has a significant impact on their way of life and the products or services most likely to interest them. For instance, if your email marketing campaign pertains to traveling, subscribers won’t be interested in booking a vacation at a location in the same city that they live in. Appeal to your subscriber’s area of residence by including pictures of local landmarks. If it suits your brand, consider incorporating local sports team colors. However, ensure that you do not use copyrighted logos without receiving permission.

Using data regarding a subscriber’s location is simple and effective, requiring fewer data points than targeting a subscriber’s personality or interests. And if your brand is smaller, you can customize email campaigns using location to build a solid local subscriber base. Meanwhile, more prominent brands will benefit from using location because it allows you to tap into subscriber hot spots and expand your target audience.

The Bowery Presents used information regarding their subscribers’ location to offer concert tickets for shows near their subscribers. Consider using similar information for a personalized email campaign to yield better results. Check out their campaign below:

By Gender

In the realm of email marketing, this one is a bit of a tightrope. Putting out trite, obvious, or ham-handed marketing messages with tired gender roles can potentially alienate some of your audience.

But the gender that your subscribers identify as can still impact the products and services that interest them. Although it’s in your brand’s best interest to avoid stereotypes and cliches, understanding some common differences between genders and incorporating this information within your email marketing campaign may allow you to deliver more relevant messages to subscribers.

Even the colors that you use within your campaign’s design can affect the results of your campaign. Keep in mind that concepts regarding gender neutrality and gender fluidity are also transforming how marketers present messages to their audience.

For a gender-specific campaign done right, take a look at this excellent email marketing campaign from Kora Organics. Their campaign doesn’t rely on gender stereotypes while empowering women with their line of organic skincare products. They also incorporated animation near their call-to-action, which is a great way to increase their click-through rate. If you’re considering creating a gender-specific campaign, draw inspiration from Kora Organics with this campaign:

MailBakery

When you customize email campaigns for a specific audience, it’s sure to pay off big time! If you need a little help creating an email campaign that’s sure to convert, our team at MailBakery is excited to help. At MailBakery, we specialize in creating gorgeous, brand-specific email templates to increase brand awareness, uphold your brand’s image, and drive sales.

Are you ready to create something incredible? Just contact our team today, and let’s get in the kitchen!

The post 4 Ways to Customize Email Campaign Designs for Different Audiences appeared first on MailBakery.

This article was last updated on January 27, 2022

It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for building a bond with your subscribers to increase brand loyalty and drive sales. If you’re not skilled in the art of designing email marketing templates, you can always enlist the help of professional email template designers who can create captivating, brand-specific email campaigns for the entirety of 2022. While you may have seen some of these email marketing practices before, you haven’t seen them like this! As we step into the new year, employ these email marketing practices in 2022 for your best year to date.

Use User-Generated Content

When people complete a purchase with your brand, they are instantly a part of the community that you have created. More than ever before, people want to feel connected to one another during online interactions. You can cultivate trust and strengthen the relationship with your subscribers with user-generated content.

Essentially, user-generated content is customer reviews or photos of customers using your products. These days, user-generated content is easy to get your hands on. The best course of action is to contact your customers via social media and ask if they’re comfortable with you using their reviews or photographs. Since user-generated content is available at no additional cost, it’s sure to increase your ROI.

Use Artificial Intelligence

Every year, more businesses discover how they can use artificial intelligence to improve business operations. The possibilities of AI are endless. Many brands use AI for tasks involving personalization or enhancing customer engagement. In the realm of email marketing, AI can leverage the data from your email marketing campaigns much more quickly than an employee is capable of doing. AI technology will use this data to predict your subscriber’s behavior and increase your overall engagement. In addition, AI can rapidly synthesize data and help you discover specific elements of your email marketing campaign, like the best time to send your campaign for an increased open rate.

Incorporate Personalization

As people begin to experience a more personalized online atmosphere than ever before, email personalization has become a crucial tool to grow your brand. While email personalization was trending in years prior, it will continue to grow in 2022.

If you’re questioning whether or not personalization is effective, studies have shown that personalized emails have six times higher transaction rates than traditional email. Furthermore, personalized subject lines are 26% more likely to be opened than those without one. Incorporate personalization into your email marketing strategy by using email segmentation, triggering emails based on customer behavior, or including your subscriber’s name.

Be Inclusive

The protests that occurred in 2020 sparked massive change throughout the nation. As a result, more companies will focus on diversity, equity, and inclusion (DEI) in 2021. While the world around us transforms into a more inclusive environment, it is vital that your brand accurately assesses how DEI affects your email marketing campaigns. True DEI requires more than one or two statements about discrimination.

Focus on the way that you incorporate diversity within each one of your marketing campaigns. Include images of many different types of people. However, if your efforts seem forced or promote stereotypes, it’s unlikely that the campaign will contribute to your brand’s success. Brands that master DEI will benefit from increased customer loyalty and sales. Studies have shown that 60% of consumers are more loyal to brands that incorporate diversity and inclusion.

Improve Your Email Copy

Of course, an engaging copy has always been a critical element to the success of any email marketing campaign. In 2022, people will have access to more information than previous generations ever dreamed would be possible. For email marketers, this means that you will need to put extra effort into enticing your subscribers. From the moment that subscribers open your email, they should understand the purpose of your campaign with one glance. Ensure that you explain your brand’s message and offer immediately. Close your email marketing campaign with a call to action that inspires your subscribers to provide your desired response.

Email Marketing Trends and Data Privacy

Given the increase in data breaches and discourse surrounding personal data and privacy, your subscribers know that signing up for your email list could compromise their personal data. Consider including details explaining how your security measures align with compliance standards to put their mind at ease. In addition, let your subscribers know if there will be any changes to your data privacy policy, and ask them if they would like to remain on your email list. Make sure that your subscribers always have the option to opt-out of your campaigns with an unsubscribe link.

Make Your Intentions Clear

Last year, consumers became more interested in understanding where their products are sourced from and how brands started. As shoppers are increasingly interested in supporting sustainable and socially responsible brands, take a chance to demonstrate these qualities in your email marketing campaign for 2022. Essentially, this means that you should not try to find shortcuts to growing your email list. If you’re compromising someone’s privacy to obtain their email address, it may irreparably damage your brand’s reputation. These practices also increase the likelihood that your emails are tagged as spam. To avoid this, use double opt-in, and you will be able to build an email list full of engaged subscribers who are genuinely interested in your brand’s content.

MailBakery

Start 2022 off strong with these email marketing practices. From there, all you’ll need is an eye-catching email campaign, and you’re ready to go! If you’re prepared for your brand’s best year yet, enlist the help of MailBakery for eye-catching email campaigns. We partner with your business to design and code jaw-dropping, brand-specific email templates that are sure to convert.

Want to create something great? Contact our team today, and let’s work together to cook up the campaign of your dreams.

The post 7 Email Marketing Best Practices in 2022 appeared first on MailBakery.

New Year, new email marketing campaign! There’s no need to let the post-holiday season slow down your brand’s sales. Even though many major holidays have come to a close by January 1st, that just means consumers become interested in shopping for themselves rather than purchasing presents for other people.

Get each new year off to an incredible start with a Happy New Year email campaign. If you’re unsure where to start, professional email template designers can help you whip up something great!

In January, many consumers are interested in fulfilling resolutions like losing weight, saving money, or learning a new skill. What are your brand’s email resolutions? If you’re interested in increasing your open rate, obtaining a higher number of subscribers, or driving sales through your email lists, a Happy New Year email campaign can help get the ball rolling.

Wish Subscribers a Happy New Year

While it may seem cliche, everyone is ready to embrace a fresh start at the beginning of a new year. Tap into that energy with a simple message wishing your subscribers a Happy New Year.

Want a special angle for your Happy New Year email marketing? A thank you message is a cost-effective way to show your customers that you care. You could also offer incentives, like a percentage off their next order or free shipping. A campaign of this nature will help you raise brand awareness and strengthen your relationship with your subscribers.

Although this campaign from Rifle Paper and Company is simple, it certainly draws in subscribers from the moment they open the email. When it comes to Happy New Year email marketing, sometimes less is more. A minimalistic email campaign can be highly effective.

Re-Engage Your Subscribers

Many companies make the mistake of letting the hype surrounding their brand die down when the holiday season is coming to an end. However, this mistake can cost you big time, given that millennials alone spend an average of $228.10 on New Year’s Eve. New Year’s is a prime time to create a campaign that re-engages your subscribers and reminds them of everything your brand offers. Consider making a campaign that inspires subscribers to visit your website or store and get the new year off to a good start.

As January takes the stage, many of your subscribers are on the tail end of an expensive holiday season. Let your subscribers know that the party doesn’t stop there, and offer them an exclusive New Year’s Day sale that they can’t resist. This fun campaign from Madewell starts off the New Year on a great note by offering their subscribers 40% off.

Appeal to Specific Subscribers

The most effective way for your brand to reach new customers is by sending messages that speak specifically to each subscriber’s unique interests. While discerning which products or services appeal to each customer may sound complex, a concept called segmentation can quickly simplify the process. Segmentation is the process of separating your email list into different groups based on their interests, demographics, or purchase history. This way, you can craft variations of your email campaign that will resonate with each audience in your subscriber base.

You can even take this a step further by automating an email that provides an annual retrospective for each reader. For example, Uber created a Happy New Year email campaign that reviews the account data of specific subscribers without appearing intrusive. The subscribers who open this campaign are much more likely to be interested in the content of the message because it is highly personalized.

Use Animation

A touch of animation is a great way to entice subscribers when they open your Happy New Year email campaign. Studies have shown that including visual elements like videos and GIFs can increase engagement by 73%. If your target audience comprises a younger demographic, bear in mind that two-thirds of millennials believe that GIFs express emotions better than words. In addition, MarketingSherpa has discovered that GIFs can increase conversion rates by up to 103%.

Nordstrom perfectly encapsulates the fun and excitement that arises every New Year with this glitzy, gold email marketing campaign. When subscribers first open the email campaign, they see an eye-catching GIF. Immediately engaged, subscribers will scroll down to see a clear call to action, enhanced with animated fireworks. There’s no doubt that this style is a great way to entice subscribers on New Year’s Day and beyond.

Express Your Brand’s Relevance

If you’re not sure where to start with your New Year’s email marketing campaign, remind your subscribers about all that your brand has to offer. A campaign that reinforces your brand’s relevance will encourage customers to shop with your company throughout the year. The email campaign below from KEH Camera is a perfect example, showcasing how their products can help subscribers have a better new year.

Although this campaign may seem like a standard New Year email with cute resolution messaging, a closer look will reveal that their campaign includes a clever pun. KEH Camera’s campaign is actually about camera resolution, giving subscribers a good laugh while promoting their high-resolution cameras.

Promote Products to Help Customers Keep Resolutions

Many of your subscribers will be spending this time of year planning ahead, setting resolutions and expectations for the year to come. Lucky for you, this poses a beautiful opportunity for your brand. Consider how your products or services can assist your subscribers in achieving their New Year’s resolutions.

The most common New Year’s resolutions involve saving money, organizing, traveling more often, getting fit, or learning something new. Create an email marketing campaign that demonstrates how your service or product can help your subscribers achieve their goals.

The marketers at Net-a-Porter are aware that many of their subscribers are likely to have a New Year’s resolution that involves enhancing their appearance. They answered this need by creating a campaign that inspires customers to commit to their beauty resolutions.

MailBakery

If you’re still not sure what kind of Happy New Year email campaign is best for your brand, MailBakery can help. Our expertise in creating gorgeous, brand-specific email templates is unparalleled. Work with our designers to create a New Year campaign that will grab attention, engage subscribers, and drive conversions for the year to come.

Are you ready to create something incredible? Let’s get started!

The post Boost Post-Holiday Sales with a Happy New Year Email Campaign appeared first on MailBakery.

These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022 have never been more exciting!

From zany animation to jaw-dropping gradients and stunning 3D imagery, the possibilities for your next email marketing campaigns are endless.

Are you ready to boost your engagement with eye-catching email designs? Let’s dive in with seven of the hottest email design trends for 2022.

1. Dark Mode Compatibility

This year, dark mode is everywhere. As our excessive exposure to device screens increases, it has led to a great strain on people’s eyes, and dark mode is here to save the day. Data from Android Authority has concluded that 91.8% of people use dark mode for their emails.

Not familiar with this function? Dark Mode is a feature that reverses the color scheme on your device. So instead of appearing on a stark white display, the text, icons, and other elements of UI are on a dark background that’s gentler on the eyes.

Creating a campaign that can be viewed beautifully in dark mode is a great way to appeal to consumers, but it can also be tricky, so you might want to call in the email design experts for this one. The campaign below from Litmus is a perfect example of a campaign that’s still effective even when subscribers choose to use dark mode.

2. Use Animation

Animation was extensively used in 2021, and it looks like this trend is here to stay. As video marketing grows in popularity, it’s no wonder that animation is such an effective email design trend in 2022. For one thing, the human brain processes images 60,000 times faster than it processes text.

So why not just send a video directly? Although video marketing is effective, embedding a video in your email marketing campaign will land it directly in the spam folder. That’s why the most straightforward solution available is animation. Most designers use GIFs, but you could use APNGs as well. APNGs may be less popular, but provide more color choices than GIFs.

Best of all, animation can serve a purpose beyond just being fun or gimmicky. For example, the email campaign below from Serena & Lily uses animation to tell a story. It visually explains how their products work together to create a chic and sophisticated ambiance in a room. Consider ways that you can use animation to demonstrate how your products or services are valuable.

3. Gradient

A touch of the gradient effect is a great way to help your email campaign stand out. We can attribute the meteoric rise of this trend to the psychedelic influences of the 1960s, which creates a nostalgic, groovy vibe that your subscribers will love! After all, vintage is never out of style.

If you’re interested in cool, creative ways to use this effect, try adding gradients to your call to action. Or if you really want to push the envelope, consider spicing up your email campaign with animated gradients in the background.

BAGGU created this stunning campaign with gradient shades of blue, green, pink, and yellow. However, they were careful to keep their campaign minimalistic so as not to overwhelm their subscribers. The images they chose compliment the gradient effect and create a similar effect as the gradient background.

4. Monochromatic Layouts

Depending on your brand, a monochromatic layout may be the perfect email design trend of 2022 to bring your goals to life. The beauty of a monochrome email design is that virtually every brand can use it at one point or another. However, monochromatic layouts aren’t required to be black and white. When it comes to monochromatic layouts there are many different options to choose from. For a great monochrome layout, choose one or two colors that fit your brand and check out the elegant results.

The cosmetics brand Ilia created this campaign with monochrome hues from a peachy pink and sienna color palette to support its impactful message. Despite the fact that they used a blend of bold shades, they ensured their products were the primary focus of this campaign. Take after Illia and create a monochrome campaign that is clear and easy to read for increased engagement.

5. Emotional Design

When most designers approach their email marketing design, they remain focused on the functionality of the design itself. While this isn’t a bad approach, remember that your subscribers are people, not just numbers on a screen. They are highly emotional beings, so use this to your advantage in 2022. Consider the effect of the colors that you use on the reader’s emotions. Shades of blue might make the reader feel calm or peaceful. In contrast, red might evoke feelings of passion and urgency.

The self-care brand Harry’s used bright red and an expertly placed countdown timer to cultivate feelings of FOMO from the moment subscribers open their email. When you can use marketing tactics to create a sense of urgency, it increases the overall success of your campaign. Emails with countdown timers average at least 14% higher conversion rates than campaigns without them.

6. Muted Colors

Urgency aside, now may be the time to say goodbye to bright, bold colors. The collective tastes of the general public have transformed into a preference for gentler colors. Muted tones have grown in popularity, typically entailing a color palette that has been desaturated and partnered with complementary colors, black, or white.

Quizlet did a wonderful job of incorporating soft, muted colors into this relaxing campaign. When subscribers open their email, it’s easy for them to imagine spending a tranquil day studying with their educational brand.

7. 3D Imagery

When it comes to different graphic styles, 3D images are arguably one of the most exciting styles that you could use. There is something undeniably eye-catching about a well-rendered 3D image, especially if you’re promoting in a creative or innovative industry.

Creating 3D images for your email marketing campaign can be challenging, but it can add depth and vibrancy to a lackluster campaign. Adobe took advantage of this email marketing trend to demonstrate the capabilities of their Creative Suite and encourage subscribers to engage with their campaign.

MailBakery

This year, make your campaigns the best they’ve ever been with these cutting-edge email design trends for 2022. And if you need help creating trendy, captivating email campaigns, MailBakery can help you along the way! We partner with your business to design and code jaw-dropping, brand-specific email templates that are sure to convert.

Want to create something great? Contact our team today, and let’s work together to cook up the campaign of your dreams.

The post 7 Hot Email Design Trends for 2022 appeared first on MailBakery.